Its not my digital camera

期待 未知的影像

走路

背 光 影

我

 

Lunar New Year

2011. 2. 1
Lunar New Year market @2011

My secondary school 1st time having a store in Victoria Park.
Products is rabbit cap and toys.

Online ad 3

HSBC e banner

Shows on U magazine homepage.

The U magazine is a magazine about traveling and lifestyle, readers mostly young and love explore new things.

Beside HSBC, that banner is showing other banks too. It seems that magazine readers is similar to the target of bank.

The reason behind may be magazine could encourage reader to go shopping.

Online ad 2

NOW TV channel e banner

It shows on yahoo browser randomly.

NOW TV is a charges TV programs service, NOW always organize concerts and provide Soccer match channel.

In the e banner, they includes those USP, which is singers and football commentator.

Online ad 1

Ocean Park e banner

on My TV.com

Ocean Park targeting a great amount of local people, TVB is a channel for local people. Therefore, the one will watch tv programs on mytv is exactly the target of Ocean Park.

The e banner chose a light background colour to be much eye-catching in a black background website.

UA Finance

UA Finance

Headline: 你既好拍檔
USP: UA財務 借貸批核快且簡單

Headline可以令TA覺得UA能隨時隨地幫到你解決現金週轉的問題, 在財務困難時刻與你一同渡過.

Tetra Pak

Tetra Pak

Headline: Without recycling, garbage remains garbage.
Tetra Pak所生產的包裝紙係使用循環再造紙, 所出產的包裝紙亦可循環再造.
所以Headline說出了此公司的USP, 產品及生產原料皆需要可循環再造的才能減少堆填區的壓力, 減少垃圾.

IKEA – Need Space?

Headline: Need Space?

Headline配合Visual 可帶出IKEA善用空間的USP, 另外便能指出鞋櫃的好處就是能妥善地安放各類鞋.

政改-起錨

政改宣傳廣告

Slogan of “起錨”, 可以直接地帶出 “不要停滯 要有改革” 的意思.
Slogan簡單易記, 亦能引起社會大回響. 街知巷聞.

KitKat – Have a break Have a KitKat

KitKat

Slogan of “Have a break Have a KitKat”, KitKat wants the target audiences choose to have KitKat as snacks during the break.
Also it will link KitKat with relaxing feeling.